Sunday 11 March 2012

Why don't female voiceover artists record movie trailers?

Thanks to the wonders of Facebook we came across this video about the world of voiceovers recently. It highlights how and why certain voiceover artists are chosen for certain  jobs. It seems that men still dominate the world of movie trailers due to their innate authority - but one woman is making headway.


While men may dominate film trailer voiceovers it seems that women still dominate the world of on-hold although we are not sure why. Phone up any of the Hastings Direct on-hold companies (and there are many of them including Insure Pink, Renew Insurance, Likewise Insurance and the wonderfully-named "Protect Your Bubble") and you will hear voice talent and MD of BigFish Media Ricky Salmon.

So - back to movie trailer voices:

In a world where women work as police, firefighters, fighter pilots, surgeons and engineers, the vast majority of movie trailers are still voiced by men.

Industry insiders cite a perception that men's voices are more authoritative and have a broader appeal to audience members. Action-and-adventure movies, they say, require the gravitas brought by male actors. And for the most part, even female-focused movies employ male voices in the trailer.


That attitude is changing. A small group of female voiceovers are starting to find work on trailers. They predict that as the audience is exposed to women's voices, the stereotypes will fade. Have a listen to this interesting article:

http://www.bbc.co.uk/news/magazine-17264883

1 comment:

  1. I don't know too much about regarding the movie trailers, but I would like to say that still there are many female voice over artists which are doing too well in this field. A fresh example is of June who recently got the award for her great services in this industry as a voice over artist. So I may agree that there are less female voice over artists, but they are also in ruling position.
    voice over artist

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