Did you know that Inbound Marketing is becoming more important to a voiceover and audio production business these days than Outbound Marketing?
I certainly didn’t. Until I read an article this week I had no idea what Inbound or Outbound Marketing were.
To save you the time of reading what was an unnecessarily long e-book full of pie charts and diagrams I can summarise it for you.
Here is a list of marketing techniques in order of importance:
Blogging
Linked In
PPC
Email Campaigns
Direct Marketing
Trade Shows
The bottom three (Outbound Marketing) are becoming less and less important to gaining sales leads and the top three (Inbound Marketing) are becoming more and more important for generating hot voiceover and audio production leads.
The Inbound Marketing - along with PPC (Google Adwords) is where we have been putting our effort for years and will continue to do so - as the cost to our voiceover business for each lead generated is a lot less than the Outbound Marketing.
It's great to know that we have been doing the right things all along - without knowing it.
So where will you put your time, effort and money in future?
